Bookseller Borders filed for bankruptcy yesterday. That was hardly a surprise, and neither was the following:
Its inability to garner significant online business and its near absence from the growing digital book market have made it difficult for Borders to keep up with Barnes & Noble and online retailer Amazon.com Inc. [emphasis added]
Really? We’ve had requests to make In the Shadow of Ares available on Borders’ KoBo reader, but decided not to. In addition to having a platform that was significantly more difficult to use than those of Amazon or B&N, Borders had higher set-up fees and lower royalties.
Looks like the future is here already, and you can get on board or get run over.