On E-Publishing

Sarah Hoyt has come to the same realization that we did regarding e-publishing our novel:

But the field is opening, expanding, and offering a lot of other chances.

As for writers? Well, while there are books I’m not willing to let go small press or e-only – not yet – that is changing, too, and ask me again in three years and it could be quite different. For years now, being published anywhere but by the big boys/gals was an admission of failure. Just the lifting of that taboo is huge. As is the fact that being self-published is not the end of the world, anymore.

As she and several of her commenters point out, one risk in e-publishing is that a solid editorial influence is not necessarily present. An author can side-step the seemingly closed circle of the traditional agent-publisher route, but they then bear the responsibility of thoroughly editing their own writing (which for most of us is a risky proposition) or finding and paying out of pocket a suitable freelance editor to do it for them.

What convinced me that e-publishing was not the kiss of death to our book’s prospects, or a mark of failure (ie: “your book’s so terrible you can’t get it published for real“), was actually seeing a Kindle. Before that, I figured it was a gimmick that would be resisted by established authors and publishers in the same way that studios and record labels resisted digital media to one degree or another. But after trying one out, I started paying more attention to e-publishing. Soon, I was seeing news items about this or that author publishing their books directly to Kindle, getting urged by friends to go straight to Kindle ourselves, and seeing people using readers in airports and other public places.

By August, it had occurred to me that what happened to the music industry with the emergence of iTunes was happening in similar fashion to the publishing industry with digital readers. The technology was right, the public had accepted it, and now serious content was becoming available.

The post above briefly discusses how – far from being a threat – e-publishing could actually expand business opportunities for the traditional publishing industry if they are wise enough to embrace them. As an outsider, that makes a lot of sense to me…with the cost of “printing” books reduced almost to nothing, and the demand for new material always increasing, publishers who embrace e-books as (if nothing else) a farm team for their more traditional publishing business will be well rewarded. The cost to a publisher of editing and marketing an e-book may be little different, but with the overhead associated with preparing, printing, and distributing a paper book eliminated the overall investment in a new book is reduced, and taking a chance on a new author or an innovative story is therefore less risky to the bottom line.

Another opportunity that might emerge (and I would be very surprised if it did not, given precedents) is for e-book “small label publishers”. These would be akin to indie film houses and small/personal record labels, bringing to market unknown or niche titles and authors who would otherwise go overlooked or ignored by the mainstream publishing industry. The benefits these small labels could provide might include streamlined versions of the editing, preparation, and marketing functions provided by traditional publishers, but more importantly, they could confer a degree of respectability to overcome the stigma of “vanity publishing”. The label would serve as a secondary brand-name, helping inform potential readers that the book they are considering downloading has been through some sort of selection process and (as their familiarity with the label grows) serving as an indicator of the quality they can expect even from an unknown new author. One of the commenters on the linked post indicates this is already happening with Baen Books, so it would not surprise me to see it happen soon with new, start-up labels as well.

In short, our perceptions of “self-publishing” have completely changed in the past year, thanks to Kindle and other e-readers. E-books no longer seem to be a flash-in-the-pan fad, and the traditional agent-publisher model may as a result be forced to change to something a bit more open.

4 thoughts on “On E-Publishing

  1. Red Rover

    I agree with you. For those who want to eventually get the attention of the traditional publising industry (and why not), have you come across a “magic number” for eBook sales that would get their attention.

  2. T.L. James Post author

    I had a short conversation on this with Larry Correia, who did something similar with his first novel Monster Hunter International. He self-published in print, and because he managed to sell around 2000 copies on his own in a short period of time, he was able to overcome the “vanity publishing stigma” with proof that his book was marketable.

    There’s more to it than that, of course. He also recommended attending SF conventions and other venues where literary agents might be lurking, in order to meet them and build relationships with them beyond the impersonal query letter approach.

    (I should add that everyone should check out Larry’s Monster Hunter books — not only are they cleverly written, but they’re fun to read. After buying your own copy of In the Shadow of Ares, of course…)

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