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<channel>
	<title>In the Shadow of Ares</title>
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	<link>http://aresproject.com</link>
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	<lastBuildDate>Wed, 25 Apr 2012 05:37:34 +0000</lastBuildDate>
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		<title>Life Imitates Art: Planetary Resources</title>
		<link>http://aresproject.com/life-imitates-art-planetary-resources/</link>
		<comments>http://aresproject.com/life-imitates-art-planetary-resources/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 05:37:34 +0000</pubDate>
		<dc:creator>T.L. James</dc:creator>
				<category><![CDATA[Economics]]></category>
		<category><![CDATA[In the Shadow of Ares]]></category>
		<category><![CDATA[Life Imitates Art]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[asteroid]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Mining]]></category>
		<category><![CDATA[Space Commerce]]></category>
		<category><![CDATA[Start-Up]]></category>

		<guid isPermaLink="false">http://aresproject.com/?p=691</guid>
		<description><![CDATA[Looks like some big-name entrepreneurs are teaming up to pioneer asteroid mining &#8211; Planetary Resources: Planetary Resources’ mission is clear: apply commercial, innovative techniques to explore space. We will develop low-cost robotic spacecraft to explore the thousands of resource-rich asteroids &#8230; <a href="http://aresproject.com/life-imitates-art-planetary-resources/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Looks like some big-name entrepreneurs are teaming up to pioneer asteroid mining &#8211; <a target="_blank" href="http://www.planetaryresources.com/" target="_blank">Planetary Resources</a>:</p>
<blockquote><p>Planetary Resources’ mission is clear: apply commercial, innovative techniques to explore space. We will develop low-cost robotic spacecraft to explore the thousands of resource-rich asteroids within our reach. We will learn everything we can about them, then develop the most efficient capabilities to deliver these resources directly to both space-based and terrestrial customers. Asteroid mining may sound like fiction, but it’s just science.</p></blockquote>
<p>It does indeed sound like fiction. Readers of <em><a target="_blank" title="In the Shadow of Ares" href="http://amzn.com/B004FV4YUM">In the Shadow of Ares</a></em> will recall a brief aside concerning <em>Eleanor</em>, an asteroid being moved into Mars orbit for mining purposes by a company called the Renaissance Project. Notice that we even got the initials right (just in the opposite order).</p>
<p>What makes this coincidental connection all the more interesting is that we will be seeing a <em>lot</em> more of <em>Eleanor</em> at the beginning of the sequel&#8230;along with questions of ownership, liability, and economics similar to <a target="_blank" href="http://online.wsj.com/article/SB10001424052702303592404577362323091731642.html" target="_blank">those being asked about today&#8217;s announcement</a>.</p>
<p>&nbsp;</p>]]></content:encoded>
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		<title>An Epic Marketing Fail</title>
		<link>http://aresproject.com/an-epic-marketing-fail/</link>
		<comments>http://aresproject.com/an-epic-marketing-fail/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 15:00:35 +0000</pubDate>
		<dc:creator>Carl</dc:creator>
				<category><![CDATA[In the Shadow of Ares]]></category>

		<guid isPermaLink="false">http://aresproject.com/?p=663</guid>
		<description><![CDATA[I finally made it out to see John Carter last week, accompanied by three kids, ages 6, 8 and 9.  We went despite&#8211;or perhaps because&#8211;the film had already been declared one of the biggest all-time flops. We all enjoyed it tremendously.  The &#8230; <a href="http://aresproject.com/an-epic-marketing-fail/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I finally made it out to see John Carter last week, accompanied by three kids, ages 6, 8 and 9.  We went despite&#8211;or perhaps because&#8211;the film had already been declared <a target="_blank" href="http://movies.yahoo.com/news/john-carter-loss-expected-200m-205152656.html">one of the biggest all-time flops</a>.</p>
<p>We all enjoyed it tremendously.  The film was visually impressive, entertaining, and had a satisfying twist at the end.  This was clearly a <em>marketing</em> failure, and one that some think might have <a target="_blank" href="http://thebrowntweedsociety.com/2012/03/20/its-a-shame-about-john-how-the-failure-of-john-carter-only-ensures-more-hollywood-unoriginality/">negative consequences for years to come</a>.</p>
<p>I wish I could comment on how well the film portrayed the vision of Edgar Rice Burroughs, but I have to admit I&#8217;ve never read the series.  I&#8217;ve always been more interested in a possible Mars of the future, and not an impossible fantasy world of the past.  Disney&#8217;s marketing missteps aside, perhaps other American moviegoers share my sentiment.</p>]]></content:encoded>
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		<title>Why We Need Big, Bold Science Fiction</title>
		<link>http://aresproject.com/why-we-need-big-bold-science-fiction/</link>
		<comments>http://aresproject.com/why-we-need-big-bold-science-fiction/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 04:26:02 +0000</pubDate>
		<dc:creator>T.L. James</dc:creator>
				<category><![CDATA[In the Shadow of Ares]]></category>
		<category><![CDATA[Science Fiction]]></category>
		<category><![CDATA[Armor]]></category>
		<category><![CDATA[Glenn Reynolds]]></category>
		<category><![CDATA[John Steakley]]></category>
		<category><![CDATA[Luddism]]></category>

		<guid isPermaLink="false">http://aresproject.com/?p=680</guid>
		<description><![CDATA[Glenn Reynolds&#8217; article from Popular Mechanics is now available online. He opens: The future isn&#8217;t what it used to be.And neither is science fiction. While books about space exploration and robots once inspired young people to become scientists and engineers—and &#8230; <a href="http://aresproject.com/why-we-need-big-bold-science-fiction/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Glenn Reynolds&#8217; article from Popular Mechanics is now <a target="_blank" href="http://www.popularmechanics.com/technology/digital/fact-vs-fiction/why-we-need-big-bold-science-fiction-6705760?click=pp" target="_blank">available online</a>. He opens:</p>
<blockquote><p><strong>The future isn&#8217;t what it used to be.</strong>And neither is science fiction. While books about space exploration and robots once inspired young people to become scientists and engineers—and inspired grownup engineers and scientists to do big things—in recent decades the field has become dominated by escapist fantasies and depressing dystopias. That could be contributing to something that I see as a problem. It seems that too many technically savvy people, engineers in particular, are going to work for Web startups or investment firms. There&#8217;s nothing wrong with such companies, but we also need engineers to design bold new things for use in the physical world: space colonies instead of social media.</p></blockquote>
<p>Which is an excellent summary of why we decided to write <em><a target="_blank" title="In the Shadow of Ares" href="http://amzn.com/B004FV4YUM">In the Shadow of Ares</a></em>, and to write it in the style that we did. I&#8217;m not persuaded that a proliferation of optimistic, &#8220;Human Wave&#8221; science fiction is enough to get us back on the right track as a civilization, but it&#8217;s certainly helpful to that end &#8211; one piece of the puzzle.</p>
<p>We know from past (and personal) experience that science fiction can embolden people (particularly young people) to seek out big challenges, and it can do so again in the future if the right kinds of science fiction are generated, read, and rewarded. But work is also needed on the assorted factors which needlessly prevent those big challenges from becoming big achievements: paralytic risk aversion, unproductive over-regulation, comfortable complacency, and open Luddism, among others. All of which, I hope and believe, will soon be facing their long-overdue reevaluation due to economic necessity.</p>
<p>As for Glenn&#8217;s suggested reading list &#8212; I&#8217;m embarrassed to say that I have only read one of the books he selected: John Steakley&#8217;s <em>Armor. </em>But oh, what a book it is. It&#8217;s one of my all-time favorite SF novels, and made a huge impression on me when I first read it at sixteen. It&#8217;s a very dark novel, so I&#8217;m exceedingly surprised to see it on a list of &#8220;optimistic science fiction books&#8221;. However, the tagline he quotes is indeed the moral thread of the story, and the redemption of several of the main characters at the end by living up to that quote does make it end on a positive note.</p>]]></content:encoded>
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		<title>In the Shadow of Ares Recognized as a Prometheus Finalist</title>
		<link>http://aresproject.com/in-the-shadow-of-ares-recognized-as-a-prometheus-finalist/</link>
		<comments>http://aresproject.com/in-the-shadow-of-ares-recognized-as-a-prometheus-finalist/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 15:00:33 +0000</pubDate>
		<dc:creator>Carl</dc:creator>
				<category><![CDATA[In the Shadow of Ares]]></category>
		<category><![CDATA[Award]]></category>
		<category><![CDATA[Libertarian Futurist Society]]></category>
		<category><![CDATA[Prometheus]]></category>
		<category><![CDATA[Science Fiction]]></category>

		<guid isPermaLink="false">http://aresproject.com/?p=661</guid>
		<description><![CDATA[The Libertarian Futurist Society has announced six semi-finalists for the 2012 Prometheus Award for Best Novel, and the list includes In the Shadow of Ares. The Prometheus Award has been presented since 1979, making it one of the most enduring awards &#8230; <a href="http://aresproject.com/in-the-shadow-of-ares-recognized-as-a-prometheus-finalist/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" title="Prometheus by paigeh, on Flickr" href="http://www.flickr.com/photos/paigehenderson/4620157685/"><img src="http://farm5.staticflickr.com/4002/4620157685_a7bffeb237.jpg" alt="Prometheus" width="500" height="333" /></a><br />
The Libertarian Futurist Society has announced six semi-finalists for the <a target="_blank" href="http://www.lfs.org/releases.htm">2012 Prometheus Award </a>for Best Novel, and the list includes <a target="_blank" href="http://www.amazon.com/dp/B004FV4YUM/">In the Shadow of Ares</a>.</p>
<blockquote><p>The Prometheus Award has been presented since 1979, making it one of the most enduring awards after the Nebula and Hugo awards, and one of the oldest fan-based awards currently in sf and fantasy.  The Prometheus Award for Best Novel focuses on novels whose plot, themes, characters and/or specific issues reflect the value of personal freedom and human rights, or which seriously or satirically critique abuses of power&#8211;especially unchecked government power.</p></blockquote>
<p>The winner will be announced at an awards center at the WorldCon in Chicago August 30-September 3.</p>
<p>Congratulations to the other nominees and runners-up. It may be cliche, but it really is an honor to be nominated, especially among established authors such as Vernor Vinge and Terry Pratchett.</p>]]></content:encoded>
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		<title>Your Roll-up iPad is Almost Here</title>
		<link>http://aresproject.com/your-roll-up-ipad-is-almost-here/</link>
		<comments>http://aresproject.com/your-roll-up-ipad-is-almost-here/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 02:54:54 +0000</pubDate>
		<dc:creator>Carl</dc:creator>
				<category><![CDATA[In the Shadow of Ares]]></category>

		<guid isPermaLink="false">http://aresproject.com/?p=652</guid>
		<description><![CDATA[Early versions of Amber&#8217;s &#8220;scroll-screen&#8221; we described in In the Shadow of Ares are close to being reality, as LG has announced plans to mass produce the flexible &#8220;E-Ink&#8221; eReader.   Advantages of flexible displays include lower weight, lower power consumption, and increased durability&#8211;they &#8230; <a href="http://aresproject.com/your-roll-up-ipad-is-almost-here/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Early versions of Amber&#8217;s &#8220;scroll-screen&#8221; we described in <em><a target="_blank" href="http://www.amazon.com/dp/B004FV4YUM/">In the Shadow of Ares</a></em> are close to being reality, as <a target="_blank" href="http://www.foxnews.com/scitech/2012/03/29/roll-up-ipad-lg-says-flexible-displays-are-real/?intcmp=features&amp;fb_source=message">LG has announced plans to mass produce the flexible &#8220;E-Ink&#8221; eReader</a>.</p>
<p> <img title="LG Display's 6&quot; Flexible E-Ink" src="file://noam.nrg/Houston/HDrive/ccarlsson/Documents/My%20Pictures/lg-display-e-ink-on-plastic.jpg" alt="" /></p>
<p>Advantages of flexible displays include lower weight, lower power consumption, and increased durability&#8211;they won&#8217;t shatter if dropped.  However, early incarnations are likely to have some limitations versus current eReaders: they are likely to be slower, monochrome, and not suitable for video.</p>
<p>Sounds kinda like the original eReaders of just a couple of years ago.</p>]]></content:encoded>
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		<title>A Simple Thought on &#8220;Hunger Games&#8221;</title>
		<link>http://aresproject.com/a-simple-thought-on-hunger-games/</link>
		<comments>http://aresproject.com/a-simple-thought-on-hunger-games/#comments</comments>
		<pubDate>Sun, 25 Mar 2012 04:13:29 +0000</pubDate>
		<dc:creator>T.L. James</dc:creator>
				<category><![CDATA[Characters]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[characters]]></category>
		<category><![CDATA[Hunger Games]]></category>

		<guid isPermaLink="false">http://aresproject.com/?p=632</guid>
		<description><![CDATA[The problem with writing a novel from first-person perspective is that it&#8217;s safe to guess that the point-of-view character is not going to die. And when it&#8217;s written in present tense, you can be certain of it &#8212; there&#8217;s no &#8230; <a href="http://aresproject.com/a-simple-thought-on-hunger-games/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The problem with writing a novel from first-person perspective is that it&#8217;s safe to guess that the point-of-view character is not going to die. And when it&#8217;s written in present tense, you can be certain of it &#8212; there&#8217;s no plausible literary device by which they can recount events after the fact, and it&#8217;s stretching belief to have them leave behind a journal which abruptly terminates in an agonized &#8220;AAARRGGGGHHH!&#8221;</p>
<p><object width="420" height="315" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/XiT_5cr3tYI?version=3&amp;hl=en_US&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed width="420" height="315" type="application/x-shockwave-flash" src="http://www.youtube.com/v/XiT_5cr3tYI?version=3&amp;hl=en_US&amp;rel=0" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>This undercuts suspense by lowering the stakes in any trouble they happen to get into. The challenge then becomes, like a Bond movie, to provide enough action to be entertaining despite the knowledge that the character can never truly be in mortal danger. Which, of course, <em>Hunger Games</em> does.</p>
<p>&nbsp;</p>]]></content:encoded>
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		<title>Human Wave Science Fiction</title>
		<link>http://aresproject.com/human-wave-science-fiction/</link>
		<comments>http://aresproject.com/human-wave-science-fiction/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 03:37:56 +0000</pubDate>
		<dc:creator>T.L. James</dc:creator>
				<category><![CDATA[In the Shadow of Ares]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[Science Fiction]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Human Wave]]></category>
		<category><![CDATA[Sarah Hoyt]]></category>

		<guid isPermaLink="false">http://aresproject.com/?p=627</guid>
		<description><![CDATA[I think Sarah Hoyt is on to something: For too long writing what we do has been considered verboten or at best “stupid.”  By revealing the philosophical underpinnings of our way of writing, we will hopefully convince some reviewers and &#8230; <a href="http://aresproject.com/human-wave-science-fiction/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I think Sarah Hoyt is <a target="_blank" href="http://accordingtohoyt.com/2012/03/22/you-got-to-move-it-move-it/" target="_blank">on to something</a>:</p>
<blockquote><p>For too long writing what we do has been considered verboten or at best “stupid.”  By revealing the philosophical underpinnings of our way of writing, we will hopefully convince some reviewers and critics to consider that our way is as valid as what has been accepted as expression in Science Fiction and Fantasy (and other genres as well, because at least some of these apply there too.)  More importantly, by codifying and giving our principles a name, we will free other people to try it out.  And by linking our blogs and cross publicizing, we will perhaps confer upon our congeners a little advantage that, in these transformational times, might be enough to – if not surpass – at least stand up well next to the establishment mode of writing.</p></blockquote>
<p>The part about &#8220;linking and cross-publicizing&#8221; is akin to something Carl and I have discussed off and on over the past few years, based on my experience with <a target="_blank" href="http://www.peoplespresscollective.org" target="_blank">People&#8217;s Press Collective</a> (which does exactly what I think she&#8217;s referring to here).</p>
<p>The bigger part, though, is the set of (draft) guidelines she lays out for participation in this literary movement &#8212; in a nutshell:</p>
<ol>
<li>The story is conclusive &#8211; &#8220;someone wins&#8221;;</li>
<li>Villains are crafted, not cast by type (racial, ethnic, gender, species);</li>
<li>Ditto for heroes &#8211; &#8220;identity group&#8221; no more makes the hero than the villain;</li>
<li>Story first, &#8220;message&#8221; after;</li>
<li>Stories can touch on timeless human themes without serving quotidian present-day politics;</li>
<li>A story concerns events &#8211; something happens, or has happened, or will happen;</li>
<li>A writer&#8217;s job is to entertain, first &#8211; other motivations are secondary;</li>
<li>A writer respects the buyer (i.e.: reader) of his stories by giving him quality and entertainment value that make him <em>want</em> to keep reading;</li>
<li>Science, technology, commerce, and guns are not inherently evil;</li>
<li>Envy is ugly &#8211; witnessing another author&#8217;s success, respect it as success, respect his readers for buying what they like, and don&#8217;t snipe about what they <em>should</em> like.</li>
</ol>
<p>A few of our readers might quibble (<em>have</em> quibbled) about #4, but I think <em><a target="_blank" title="In the Shadow of Ares" href="http://amzn.com/B004FV4YUM">In the Shadow of Ares</a></em> and its in-work sequels fit.</p>
<p>This is a good exercise, and I&#8217;m glad someone with some clout is pulling it together. A literary stream with an optimistic, human-positive, technology-positive thrust is needed. Indeed, the need for it was apparent back in August 2001 when Carl and I got the idea to write books in that vein, and when I started getting turned off by the negativity, misanthropy, and nihilism I was seeing in <em>Analog</em> and elsewhere.</p>
<p>UPDATE: a valid suggestion <a target="_blank" href="http://pjmedia.com/lifestyle/2012/03/22/the-new-human-wave-in-science-fiction-literature/#comment-223395" target="_blank">here</a>, which might be phrased as: Don&#8217;t spread a single story into two or more books. Make each book in a series a worthwhile story in its own right, and stop serializing if you&#8217;re just milking the characters/setting.</p>
<p>Good advice, and something we&#8217;re trying to do with the <em>Ares</em> sequels.</p>]]></content:encoded>
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		<title>Finding the Lost Mission</title>
		<link>http://aresproject.com/finding-the-lost-mission/</link>
		<comments>http://aresproject.com/finding-the-lost-mission/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 03:27:09 +0000</pubDate>
		<dc:creator>Carl</dc:creator>
				<category><![CDATA[In the Shadow of Ares]]></category>
		<category><![CDATA[Life Imitates Art]]></category>
		<category><![CDATA[exploration]]></category>

		<guid isPermaLink="false">http://aresproject.com/?p=616</guid>
		<description><![CDATA[A fresh look at a 75 year old photo taken on the Pacific atoll of Nikumaroro has led investigators to believe they may have found Amelia Earhart&#8217;s crash site.  Analysis of the enhanced photograph led US State Department experts to conclude &#8230; <a href="http://aresproject.com/finding-the-lost-mission/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img id="yui_3_4_0_3_1332299062258_250" title="Amelia Earhart" src="http://farm2.staticflickr.com/1330/4728433911_ffb0123a6b_n.jpg" alt="" /></p>
<p>A fresh look at <a target="_blank" href="http://news.blogs.cnn.com/2012/03/20/reports-new-search-planned-for-amelia-earhart/?iref=allsearch">a 75 year old photo</a> taken on the Pacific atoll of Nikumaroro has led investigators to believe they may have found Amelia Earhart&#8217;s crash site.  Analysis of the enhanced photograph led US State Department experts to conclude that an object protruding from the reef is the landing gear of a Lockheed Electra, the plane Earhart and navigator Fred Noonan were flying when they vanished mysteriously in 1937.</p>
<p>In reading this I couldn&#8217;t help notice the parallels to Amber Jacobsen&#8217;s search for lost explorers.  What is particularly eerie, should this hold up, is the clue that led to the discovery.  Amber finds a footpad from an Ares lander before, well&#8230;if you haven&#8217;t read <a target="_blank" href="http://www.amazon.com/dp/B004FV4YUM/">In the Shadow of Ares</a> yet, I won&#8217;t spoil it.</p>]]></content:encoded>
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		<title>Scholastic Launches Storia</title>
		<link>http://aresproject.com/scholastic-launches-storia/</link>
		<comments>http://aresproject.com/scholastic-launches-storia/#comments</comments>
		<pubDate>Sat, 17 Mar 2012 04:29:44 +0000</pubDate>
		<dc:creator>Carl</dc:creator>
				<category><![CDATA[In the Shadow of Ares]]></category>
		<category><![CDATA[e-book]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[e-publishing]]></category>
		<category><![CDATA[Young Adult]]></category>

		<guid isPermaLink="false">http://aresproject.com/?p=606</guid>
		<description><![CDATA[Scholastic Books has launched Storia, their eBook download application.  They indicate over 1500 titles available, ranging from pre-K to &#8220;7 and up&#8221;. So Scholastic is finally getting with the program; not a choice, really, given the proliferation of eReaders.  Unfortunately, &#8230; <a href="http://aresproject.com/scholastic-launches-storia/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Scholastic Books has launched <a target="_blank" href="http://store.scholastic.com/webapp/wcs/stores/servlet/LandingPageView?storeId=10052&amp;catalogId=10051&amp;jspStoreDir=SSOStore&amp;pageName=storia/home">Storia</a>, their eBook download application.  They indicate over 1500 titles available, ranging from pre-K to &#8220;7 and up&#8221;.</p>
<p>So Scholastic is finally getting with the program; not a choice, really, given the proliferation of eReaders.  Unfortunately, in perusing their site, I don&#8217;t see anything that allows for self-published or eBook-only publications.  So, at least for now, no bypassing the traditional publishing model.</p>]]></content:encoded>
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		<title>This Is Not The Synthetic Meat We&#8217;re Looking For</title>
		<link>http://aresproject.com/this-is-not-the-synthetic-meat-were-looking-for/</link>
		<comments>http://aresproject.com/this-is-not-the-synthetic-meat-were-looking-for/#comments</comments>
		<pubDate>Sun, 11 Mar 2012 03:23:19 +0000</pubDate>
		<dc:creator>T.L. James</dc:creator>
				<category><![CDATA[Economics]]></category>
		<category><![CDATA[In the Shadow of Ares]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[pink slime]]></category>
		<category><![CDATA[synthetic meat]]></category>
		<category><![CDATA[vat meat]]></category>

		<guid isPermaLink="false">http://aresproject.com/?p=601</guid>
		<description><![CDATA[Yuck &#8211; Is Pink Slime in the Beef at Your Grocery Store? As seen in the movie Food Inc., the low-grade trimmings come from the most contaminated parts of the cow and were once only used in dog food and &#8230; <a href="http://aresproject.com/this-is-not-the-synthetic-meat-were-looking-for/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" title="Road Trip: Day 1 (crop) by revenki, on Flickr" href="http://www.flickr.com/photos/revenki/6971310623/"><img src="http://farm8.staticflickr.com/7183/6971310623_e44289b2bc.jpg" alt="Road Trip: Day 1 (crop)" width="500" height="231" /></a></p>
<p>Yuck &#8211; <a target="_blank" href="http://abcnews.go.com/blogs/headlines/2012/03/is-pink-slime-in-the-beef-at-your-grocery-store/" target="_blank">Is Pink Slime in the Beef at Your Grocery Store?</a></p>
<blockquote><p>As seen in the movie Food Inc., the low-grade trimmings come from the most contaminated parts of the cow and were once only used in dog food and cooking oil. But because of BPI’s treatment of the trimmings — simmering them in low heat, separating fat and tissue using a centrifuge and spraying them with ammonia gas to kill germs — the United States Department of Agriculture says it’s safe to eat.</p></blockquote>
<p>Fortunately, given the lack of beef cattle on Mars it&#8217;s not something that Amber would have to be concerned about eating.</p>
<p>Back in the real world, however, I can see this revelation potentially harming the prospects for true synthetic meat. Should synthetic meat ever prove practical it will be deliberately conflated with pink slime by &#8220;pure&#8221; food advocates, crusading vegans, anti-corporate activists, and (ironically) live-raised meat producers in an effort to make it an object of disgust and thereby poison any market for it. Assuming synthetic meat would be safe to consume, the environmental and humane benefits will be ignored because (respectively) it isn&#8217;t real meat, it <em>is</em> real meat, someone might make a profit on it, and <em>someone else</em> might make a profit on it.</p>
<p>Like GMO foods in <em><a target="_blank" title="In the Shadow of Ares" href="http://amzn.com/B004FV4YUM">In the Shadow of Ares</a></em>, it might be something that we&#8217;ll have to wait for Loonies and Martians to perfect and bring to market, out of local necessity.</p>]]></content:encoded>
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